Friday, September 22, 2006

Baby Bear

I’m Hallmark’s dream client. When the company thinks of their target marketing audience, it thinks of me. It thinks of the girl who spends a good twenty minutes in the card aisle picking out the perfect birthday, thank you, or just because card. It’s has to be like Baby Bear’s bed: Juuuuuuust right.

Seeing how I have a love affair with stationary goods, I’m always on the look-out for new ways of sending the perfect card. Be it a potential client, a long-time acquaintance, or a vendor, I want to send something that shows I care about what I’m sending. When I spoke to Allison of ‘Ciao Tutti’ tailored stationary, I knew she would capture the feel I wanted to send.



I’m really happy with the final product and I think it’s a good reflection of my business. I know that in this age of cyber communication snail mail is an archaic form of delivery—somewhere just past cave writings and the Pony Express—but I’m trying to save its extinction. I love the feeling I get when I receive a hand-written letter in the mail, so if I can pass on the same warm-n-fuzziness, then I’m game.

2 Comments:

Blogger abcdef said...

Jasmine, I wouldn't expect anything less from you, girl. You put so much love & thought into everything from the wording of your blog, to the kind emails you send people, to your photography, and to your business. This is very tastefully done, and SIMPLY ELEGANT! Hand written letters is a lost art, and your friends, and clients will love it.

3:04 PM  
Blogger c r y s t a l said...

Beautiful! Stunning! I love it!!!!!

11:54 PM  

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